KIMI RÄIKKÖNEN RETURNS TO NASCAR THIS WEEKEND FOR HIS DEBUT IN THE NATIONWIDE SERIES AFTER A SUCCESSFUL PERFORMANCE IN THE CAMPING WORLD TRUCK SERIES
Perky Jerky Reveals Paint Scheme for Kimi Räikkönen’s No. 87 Toyota
DENVER, CO. (May 24, 2011) Perky Jerky, the ultra-premium jerky flavored with a hint of guarana that’s quickly gaining fame around the world, unveiled today the paint scheme set to adorn the No. 87 Toyota Nationwide Series race car that Kimi Räikkönen will race in his return to NASCAR this weekend at Charlotte Motor Speedway. This race will mark Räikkönen’s second NASCAR performance in as many weeks, with Perky Jerky as the primary sponsor.
On May 20th, Räikkönen made his first appearance in NASCAR when he competed in the Camping World Truck Series. Amidst a crush of media and international fans, the Finnish racer qualified 31st in the field and piloted his truck to complete the race in 15th position, an epic performance for his first time in a NASCAR truck and on a speedway. Räikkönen described his first NASCAR experience as “fun”, and commented that he’s looking forward to another NASCAR performance, where he can put his first education into practice.
The NEMCO-owned No. 87 Perky Jerky Toyota will be assembled, managed and fielded by Kyle Busch Motorsports on behalf of Perky Jerky.
“Last week, Kimi put on an incredibly impressive performance at Charlotte Motor Speedway by powering his Perky Jerky truck through half the pack”, said Brian Levin, Perky Jerky founder and chairman of the herd. “Now with one speedway race under his belt, the world will be watching as Kimi Räikkönen brings the No. 87 Perky Jerky Toyota to the finish line in first place.”
Already entrenched in NASCAR as the official and exclusive jerky of the Daytona 500, Perky Jerky has developed a marketing strategy that includes consumer sampling via Velcro suits, better known as the “jerk suit” and tasting opportunities via the “jerk bar”, a traveling sampling display, which has become a must-stop at many NASCAR events around the country.
Kimi Räikkönen’s first Nationwide Series appearance will be this Saturday, May 28th in the Top Gear 300 at Charlotte Motor Speedway. The race will be broadcast live on ABC at 2:30 ET nationwide.
About Perky Jerky: Four years ago during a ski lift calamity, Perky Jerky’s founders spilled energy drink all over their stash of beef jerky. Stranded, hungry and 40-feet off the ground, they ate the soaked jerky and realized they were on to something. Three years in the kitchen and hundreds of homemade jerky recipes later, Perky Jerky was perfected and launched in 2009. In less than two years, Perky Jerky has quickly reached stratospheric levels of popularity amongst athletes, moms, students, troops and truckers alike. Perky Jerky can be found at many retailers across the country, including Home Depot, 7-Eleven, Publix, Target, Sports Authority and many other fine retailers. Keep up with Perky Jerky on Facebook and on Twitter
To learn More about Perky Jerky, visit www.perkyjerky.com
To learn more about Kimi Räikkönen, visit www.kimiraikkonen.com.
www.perkyjerky.com/kimi-release/
Kimi Raikkonen tests Sprint Cup car
Kimi Raikkonen is wasting no time acclimating himself to NASCAR.
Raikkonen, the 2007 Formula One world champion who finished 15th in his Camping World Truck Series debut Friday at Charlotte Motor Speedway, spent Tuesday testing a Sprint Cup car for Robby Gordon Motorsports at Virginia International Raceway.
"I called Robby because Kimi wanted to test a Cup car," said Todd Hirschfeld, who is managing Raikkonen's racing effort in the United States. "It worked out because Robby had another obligation. So Kimi is taking care of the car today, and Robby will show up tomorrow.
"And it's up to Kimi whether he stays tomorrow, heads back to Finland or stays to run the Nationwide race Saturday at Charlotte," he said.
Raikkonen has reportedly committed to running Saturday's Nationwide event, but Hirschfeld says otherwise.
"I've seen the story where he's committed to run the Nationwide race at Charlotte, but he has not told me personally whether he'll do it or not," Hirschfeld said. "There's a car and team ready to go, but Kimi himself has not yet committed.
"He's taking this whole experience day by day," Hirschfeld said. "I was told before I started working with him, but this is the truth -- Kimi does what Kimi wants to do."
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